Family Program Manager

Oakland, California, United States | Operations | Full-time

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The Family Programs Manager is a key contributor to Fairyland’s mission-driven, revenue-generating programs designed for children and families. This role oversees the catered birthday party program and project manages a variety of family-focused events, including family sleepovers and park-wide experiences. Reporting to the Senior Director of Operations, the Family Programs Manager ensures these programs are operationally excellent, guest-centered, and positioned for sustainable growth. 

This is a highly collaborative, hands-on role ideal for someone who thrives in a dynamic, guest-facing environment and is passionate about creating memorable experiences for families.

Essential Duties & Responsibilities

Birthday Party Program Management

  • Oversee all aspects of the catered birthday party program, including calendar management, payment collection, guest communication, and on-site execution.
  • Develop and implement growth strategies to increase birthday party bookings and revenue.
  • Ensure a seamless and joyful experience for birthday guests from inquiry through event completion.
  • Assist with training, scheduling, and support of Park Ambassadors serving as birthday party hosts.

Program Development & Execution

  • Develop, plan, and execute Fairyland’s family programs, including catered birthday parties, summer family sleepovers, and park-wide family events.
  • Serve as project manager for family events, ensuring smooth execution, operational readiness, and exceptional guest experiences.
  • Co-host and support overnight family sleepover experiences, ensuring guest safety, engagement, and satisfaction.

Operations & Collaboration

  • Partner with the Sr. Director of Operations to manage daytime family events, including staffing, volunteers, vendor coordination, activations, and scheduling.
  • Forecast and develop budgets that incorporate planned expenses and labor for all relevant family programs
  • Track actual expenditures against planned budget and optimizing allocation of resources across programs to ensure they are used efficiently
  • Manage relevant program budgets, timelines, and calendars.
  • Engage in cross-departmental planning meetings and brainstorming sessions to align programs with organizational goals.

Data, Reporting & Guest Relationships

  • Develop and maintain reports and data analytics to track program performance and inform decision-making.
  • Build strong, lasting relationships with guests through proactive communication and thoughtful service recovery when needed.
  • Continuously identify opportunities to improve guest experience and operational efficiency.
  • Perform other duties as assigned.

Knowledge Skills and Abilities

  • Minimum of three (3) years of experience in a front-facing, customer service role; experience in event management, hospitality, or logistics strongly preferred.
  • Proven self-starter with a track record of delivering exceptional guest experiences.
  • Strong written and verbal communication skills, including in-person, phone, and email communication.
  • Excellent organizational, time management, and problem-solving skills with strong attention to detail.
  • Ability to manage multiple projects simultaneously and consistently follow through to completion.
  • Comfortable making quick, thoughtful decisions in a fast-paced environment.
  • Intermediate to advanced proficiency in Microsoft Office, Google Workspace, and customer registration or ticketing systems.
  • Strong interpersonal skills with the ability to work collaboratively across teams and independently when needed.
  • Creative thinker who is open to feedback and thrives in a collaborative work environment.
  • Comfortable learning and adapting to new systems, platforms, and processes.
  • Must pass background clearance and have no barriers to working with children.

Personal Attributes/Values

  • People-orientation- able to interact effectively, politely, and productively with all types of people from all types of backgrounds and experience and in all types of situations. Comfortable working with non-English speaking and culturally diverse stakeholders
  • Professional maturity to manage composure during stressful interactions
  • Energetic, diplomatic, adaptable and with a good sense of humor.
  • Passionate about the mission, vision, and goals of Fairyland and possess an understanding of how this position contributes to the organization’s success. 
  • Strong work ethic with an orientation toward process improvement.
  • Impeccable integrity and honesty

Physical Requirements 

This position is primarily located in an outdoor environment.  Able to perform the following duties with or without accommodation:

  • Stand, sit, kneel, walk, bend, and perform repetitive motions for the duration of an eight (8) hour shift
  • Traverse safely over uneven terrain throughout the entirety of the 10-acre amusement park 
  • Safely lift and transport items of up to 50 lbs. 
  • Work safely without presenting a direct threat to self or others.
  • Respond quickly to sounds
  • See and respond quickly to situations
  • Communicate in clear, loud voice 
  • Operate two-radio for communications with park personnel
  • Work in outdoor, seasonal weather conditions for 100% of shift
  • Ability to work on weekends and occasional evenings.
  • Proven track record of punctuality and attendance

Benefits & Compensation

This is a regular, full-time, non-exempt position scheduled Wednesdays through Sundays, 8:30am – 5:00pm. The non-negotiable rate of pay is $26.95 per hour. Full-time employees are eligible to participate in benefits the first of the month following 60 days of service. Benefits include: 

  • Medical, dental and vision coverage at 100% for employees
  • Accrue up to 10 days of PTO in your first year AND separate paid sick leave bank of up to 10 days per year AND three floating holidays per year
  • 401k plan available 
  • Family membership to Fairyland or 6 guest passes annually
  • Discounts on Fairyland merchandise and Café